To be a world class Integrated Steel & Power Producer generating sustainable value for all stakeholders.
To supply high quality steel products and related services while utilizing innovative technologies within an environment of motivated employees, focused on continuous improvement, highest business standards, work ethics and corporate citizenship, leading to enhanced value for our customers and a sustained return on investment to our shareholders.
To achieve a steel production capacity of 1 MTPA by expanding the existing product capacities as well as by diversifying into Specialty Steel Wire Products.
Trust & Integrity - Our conduct will always be fair, honest, transparent & ethical.
Excellence - We will always focus on delivering the highest value to our stakeholders.
Entrepreneurship - Our people are our most valuable assets and we will always support their growth & development.
Safety - We will always be committed to providing a safe work environment.
Customer Driven - Our customers will receive outstanding levels of service by anticipating, understanding and fulfilling their requirements.
Innovation - We will always take challenges head on and find innovative solutions.